diff --git a/CMakeLists.txt b/CMakeLists.txt
index d35076f..3e673c7 100644
--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -31,6 +31,7 @@ set(ASSETS
 	res/tilt.kble
 	res/cave.kble
 	res/headtrauma.kble
+	res/gimmick.kble
 	res/fonts/dina.png
 )
 
diff --git a/res/gimmick.kble b/res/gimmick.kble
new file mode 100644
index 0000000..e96ca90
Binary files /dev/null and b/res/gimmick.kble differ
diff --git a/src/level.c b/src/level.c
index cd08540..a65a977 100644
--- a/src/level.c
+++ b/src/level.c
@@ -12,10 +12,11 @@ static struct Level level;
 extern bopti_image_t bimg_tileset;
 
 extern struct LevelBin kble_test, kble_burn, kble_bounce, kble_worm, kble_shake,
-    kble_tilt, kble_cave, kble_headtrauma;
+    kble_tilt, kble_cave, kble_headtrauma, kble_gimmick;
 static const struct LevelBinNamed levels[] = {
     {&kble_test, "gentle introduction"},
     {&kble_cave, "the light at the end of the tunnel"},
+    {&kble_gimmick, "sell your gimmick"},
     {&kble_headtrauma, "minefield"},
     {&kble_burn, "these are rare"},
     {&kble_bounce, "deceptive road"},